Today we were featured in an article on MobileMarketer.com titled, “9 steps for SMS marketing.” The piece addresses common questions we’ve come across from marketing leaders around how mobile marketing — and specifically text messaging — fits into the marketing mix. I also wanted to take this opportunity to highlight the launch of our Guide to Mobile Experience Solutions as well as recent posts that speak similarly to a Chief Marketer’s concerns:
- Does Relevance Indicate Mobile’s Superior ROI?
- Are Mobile Marketing Providers Paying a Price for their Early Success?
- Others See the Light: Mobile is About the Experience, Not the Device
- Should Mobile Outperform Email as a Marketing Channel?
- Getting CMOs to Turn their Frowns Upside Down Key to Mobile Marketing’s Future
Posted in Mobile Marketing