The Signal Engage Blog

2014 B2C Marketing Report: How Do You Stack Up?

It’s the holiday season, a time that we, as marketers, also fondly know as “planning season.” As 2014 draws to a close, we’re reviewing our marketing KPIs, evaluating our performance and making plans for how to better engage our customers and continue to build loyalty for next year. And in the back of our minds, […]

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One Simple Way to Drastically Increase Mobile App Downloads

In 2014 86% of time spent on connected smart phones was spent on mobile apps. Whether you’re a major brand who has just rolled out a new mobile app or a scrappy startup fighting tooth and nail for every customer, the Signal Engage text-to-download feature can help you increase mobile app downloads and gain traction […]

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4 Best Practices for Text-Message Marketing Newbies

With open rates exceeding 95%, SMS is one of the most effective ways to reach your consumers with important information. Compared to open rates for email (17%-30%), the chances of an interested consumer engaging with your brand via SMS increase by more than 300%! While these statistics are impressive, it is extremely important to understand […]

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Helpful list updates, new embedded web form builder

We’re excited to release a slew of new updates in Signal Engage to help make managing lists easier and give you faster access to data. In summary, we’ve simplified the process of managing your lists, added additional reporting to help you understand which signup methods are most effective, and we’ve made it easier to add a […]

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Welcome Gus, Charles and Sean!

I'm thrilled to welcome three new folks to the Signal Engage team: Justin 'Gus' Knowlden joins the team as Lead Engineer. Gus previously worked on the Signal Fuse product and has been part of the Signal (formerly BrightTag) engineering team since inception. Prior to Signal, Gus held technology leadership roles at CareRunner, Centro and United Airlines. Gus […]

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Signal is now Signal Engage

As a quick follow-up to our big acquisition news, we're excited to announce that BrightTag is adopting the Signal name, and the Signal product is now Signal Engage™. This product name change will help us align with the existing family of Signal products, Signal Tag and Signal Fuse. Existing Signal customers won't notice any changes […]

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Hello BrightTag!

​ It's with great pleasure that I announce that Signal has been acquired by BrightTag, a Chicago-based leader in real-time cross-channel marketing technology. We've known the folks at BrightTag for a long time, and are excited to join forces to continue investing in the Signal platform, and quickly accelerate our product development, marketing and sales efforts. What […]

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Note on OpenSSL CVE-2014-0160 security notice

Yesterday, the OpenSSL Project announced in notice CVE-2014-0160 that certain versions of its network software are susceptible to a flaw that could compromise encrypted communications between web servers and web client software such as browsers. This issue has been covered widely in the press as the Heartbleed vulnerability. While Signal does employ OpenSSL software, we can confirm […]

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Building Social Communities: You Get Out What You Put In

In his recent post about using social media to find new customers, Robert Waddington stated an unpopular truth: "The advent of social media has created more work for the business owner, not less!” Who likes more work? And wait a minute… isn’t the benefit of social media that it can amplify your message in ways […]

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Q&A: How to (Properly!) Gain Followers

We recently took the somewhat controversial stance that 'follower count matters.' Conventional wisdom these days places less importance on the size of your social community, and more on the quality of engagement that occurs within the community. We agree! And yet — follower count is still important because a growing community is the sign of a […]

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